Company   >   About Zeen

Our Team Story

Our founders’ expertise in AI technology led us into the journey of tackling the toughest retail challenges. And now, we are leading the disruption of merchandising audit.

Our ZEEN Journey

Meet our founders

Ekachai Jirachuphun

CEO, Co-founder

More than 20 years of experience in software development and software architect in banking and retail industries. 

Before co-founding ZEEN, Ekachai worked with both local and international companies on large-scale projects in various industries.

Panin Pienroj

COO, Co-founder

After a decade in Osaka and Zurich, Panin came back and use AI technology to solve problems for various companies in Thailand.  

Panin is specialized in Computer Vision and strongly believes that technology can help businesses operate smarter.

Laphonchai Jirachuphun

CTO, Co-founder

Laphonchai is an expert in AI technology and robotics with Electrical Engineering and Computer Science diploma from MIT.

Laphonchai specializes in how to teach machines to perceive the world with sensors as well as object detection.

Our Partners

ZEEN partners with consumer goods, retail market expansion and technology leaders
to meet the evolving needs of our clients in the best possible way.

ZEEN is using AWS to host the application and store all client data with its top-notch security. Moreover, we use AWS Sagemaker to help train our product recognition AI model.

Let’s Empower Your
Retail Audit Ability
Within a Glance.