Every Store. Perfect.

More than a slogan — it’s our promise to

Every brand, Every shelf, Every day

ZEEN Innovation Co., Ltd. is a Thai technology company that focuses on using AI to help manage in-store operations for businesses in the fast-moving consumer goods (FMCG) industry.


ZEEN was founded based on over 5 years of hands-on experience working with global brands. The company has developed its own technology solutions to meet the real-world challenges of store management.

With its core platforms, Zeen Audit and Zeen Shop, ZEEN enables brands to track, monitor, and manage product displays in each store in real time.

Multi-Country Penetration into Southeast Asia (SEA)

Expand Zeen’s ecosystem and sub-products to key markets in Southeast Asia (Thailand, Malaysia, Indonesia, Vietnam and others). Tailor strategies for local market dynamics, including language localization, cultural adaptation, and region-specific needs.

Every Store. Perfect.

In retail, perfection isn’t a one-time achievement — it’s a daily commitment. Every Store. Perfect. is more than a slogan; it’s our promise. We help you achieve flawless execution on every shelf, in every shop, day after day.

From planning to action, we close the gap between strategy and results instantly. No missed opportunities, no overlooked details — only complete control over how your brand appears, performs, and sells in every location.

Because when every store meets your standard, every customer sees your best — and every visit becomes a win.

Mr. Ekachai Jirachuphun,Founder and CEO of Zeen Innovation Co., Ltd.

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